Apparel brand American Eagle is once again aiming to empower through their new #WeAllCan campaign launching this Fall. According to a press release on September 7, 2016:
American Eagle Outfitters is empowering Young America this Fall with the launch of an evolutionary campaign platform, #WeAllCan, featuring a cast of diverse young talent with strong, affirmative voices and distinct, personal style.
#WeAllCan celebrates the power and influence of Young American Millennials and their need to express their individuality and be heard. Featured in the groundbreaking campaign are Hailee Steinfeld, Troye Sivan, Yara Shahidi,Cody Christian, Raury, Neels Visser, Jasmine Sanders, Landon McNamara, Valentina Cytrynowicz, Michael Lockley, Juana Burga and Xiao Wen Ju. Chosen for their credibility in the realms of acting, music, modeling and social media, they all represent the empowerment and open thinking that epitomizes the Millennial generation.
Chad Kessler, American Eagle Outfitters Global Brand President, commented:
“#WeAllCan encourages Young America to follow their passion, express their individuality and pursue their unique path, providing a motivating invitation to share what they can do, be or create. We look forward to igniting a conversation and empowering our customers to answer ‘Can You?,’ ultimately showing how together, #WeAllCan.”
The campaign encourages ambassadors to share statements beginning with the phrase “I can…” Some examples given are:
“I Can Love Anyone,” “I Can Create My Future,” “I Can Be Heard,” “I Can Fear Nothing,” “I Can Reinvent Myself,” “I Can Change Your Mind,” “I Can Dance Weird,” “I Can Leave Your Speechless,” “I Can Make My Own Rules,” and “I Can Do Everything.”
According to the press release, a collection of t-shirts and limited edition, hand-painted denim jackets will be released alongside the campaign.
You can read the full press release on PR Newswire.
For more on how American Eagle along with it’s underwear brand, Aerie, are aiming to make a difference, check out these articles:
- Aerie Launches #Share Your Spark Campaign
- Aerie Releases #AerieMan Campaign
- The TRUTH About the #AerieMan Campaign
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