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Editor’s Note: This is our second “Body Positive Spotlight” for our Body Positive column – where we take brands, bloggers, and other companies who promote and integrate body positivity through their brand/website. This time we are featuring a long-time friend of us here at Libero, Cora Harrington a.k.a. The Lingerie Addict. Cora is the Founder and Editor-in-Chief of TLA, and I would like to thank her for being so kind and taking the time to fill out our interview – be sure to check out her links below! (Lauren Bersaglio)
Tell us a bit about your company:
The Lingerie Addict is a fashion blog that’s all about lingerie. We focus on making the world of intimates accessible and understandable to the everyday woman.
Why did you decide to make your company/blog one that promotes body positivity?
For the same reason I don’t allow racist or homophobic comments on my blog…being otherwise is just a terrible thing to do. Women face so much societal pressure already about how they “should” look. I wanted The Lingerie Addict to be one place where people could just enjoy beautiful lingerie for its own sake…without the context of needing to “correct” their figure, hide “flaws” or appear slimmer. Our mission to make TLA a body positive space not only includes the actual blog posts, but also our comments and social media platforms.
What specific efforts do you make to promote body positivity through your brand?
The most visible effort we’ve made in the last few years has been turning The Lingerie Addict into a “Body Snark Free Zone.” We don’t allow any negative body talk whatsoever on the site or our social profiles. Readers are more than welcome to comment on the lingerie, but any negative comments about the bodies of the models wearing the lingerie are removed.
Overall, have you found the response you’ve received from customers/readers towards your body-positive approach to be generally positive or negative?
Generally speaking, the response we’ve received has been overwhelmingly positive. When TLA first became a Body Snark Free Zone, we did experience some pushback from people who felt entitled to make snarky remarks, but there are plenty of places on the internet to disparage women’s bodies. TLA just isn’t one of them. Our stance has always been that if you can’t enjoy anything else on the site because of our Body Snark Free policy, then The Lingerie Addict just isn’t a good fit for you. And that’s okay.
Why do you think it is important for other companies/blogs who – like yourself – are not directly about body image, to still promote body positivity in their products/advertising/content?
Because it just doesn’t make sense to section off body positivity as a special situation or something you can only care about if you’re an explicitly body positive blog. To refer back to my answer to Question #2, we’re not an explicitly anti-racist blog, but we would never allow someone to post racist slurs on the site. Ditto for homophobic or transphobic remarks. For myself and many other businesses, that’s just an automatic, intuitive, and obvious stance to take. I take a similar approach to body positivity. You don’t to be about that subject to take a position on it.
What would you say to those who argue that body-positive advertising/content “doesn’t sell”?
I think it all depends on who those companies and blogs are trying to reach. If you’re trying to reach customers that are body snarky and cruel, then yeah, you’re right that a body-positive approach won’t sell. Your customers aren’t looking for that. But if you’re about helping people feel good about their bodies, especially in a sea of media messages that insists otherwise, then why not make body positivity a part of your company or blog culture? It all comes down to who your company is trying to talk to.
Any final comments?
It’s been really wonderful to see a lot of my fellow lingerie bloggers as well as some lingerie boutiques and brands also become Body Snark Free Zones, and I’d love if this movement took off in a bigger way with larger companies. Being anti-body snark shouldn’t be a special stance. It just should be part and parcel of how we do business.
About The Lingerie Addict:
Mission: “Lingerie is for every woman, no matter her shape, size, budget, ethnicity, sexuality, or ability.”
Started: April 2008
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